Privacy Policy
Last updated: 3rd May 2026
ecoBaseline respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains what information we collect, how we use it, and the choices you have when you use this website.
Who We Are
ecoBaseline is a business focused on sustainable packaging and hospitality supply solutions.
ecoBaseline is operated by Flumni LLC, a Delaware registered limited liability company. Flumni LLC is the data controller responsible for personal information collected through this website.
For privacy related questions, you can contact:
Email: hello@ecobaseline.com
Information we collect
We may collect and process the following information:
Name.
Email address.
Business name.
Information you provide through contact forms or assessment forms on our website.
Any information you send us by email.
Technical data such as browser type, device information, IP address, and website usage data collected through cookies or analytics tools.
How we collect information
We collect information when you:
Fill in a form on this website.
Contact us by email.
Request a packaging assessment or information about our services.
Browse the website, where certain technical data may be collected automatically through cookies and similar technologies.
How we use your information
We use your information to:
Respond to enquiries.
Provide packaging check responses or related guidance.
Communicate with you about your request.
Improve our website, services, and user experience.
Understand how visitors use the website.
Comply with legal or regulatory obligations.
Lawful basis for processing
Where UK GDPR or EU GDPR applies, we rely on one or more of the following lawful bases:
Consent, where you choose to submit information or agree to be contacted.
Legitimate interests, where it is necessary for us to respond to enquiries, operate our website, and improve our services in a reasonable and proportionate way.
Legal obligation, where we need to keep or disclose information to comply with the law.
Sharing your information
We do not sell your personal information.
We may share your information with trusted service providers where necessary to operate this website or respond to your request, such as:
Website hosting providers.
Form processing services.
Email providers.
Analytics providers.
Professional advisers where required.
We may also share information where required by law or to protect our legal rights.
International use
ecoBaseline is operated by Flumni LLC, a Delaware registered limited liability company. Flumni LLC is the data controller responsible for personal information collected through this website.
Although ecoBaseline is operated day to day from within the European Union, Flumni LLC is established in the United States, and some of the service providers we use to operate this website may also process or store data outside the European Union or United Kingdom.
Where personal data is transferred outside the EU or UK, we rely on Standard Contractual Clauses approved by the European Commission and the UK Information Commissioner's Office to ensure your data is protected.
How long we keep your information
We retain enquiry and form submission data for up to 24 months unless a longer period is required for legal, tax, or business reasons.
Your rights
Depending on your location, you may have rights to:
Request access to your personal information.
Request correction of inaccurate information.
Request deletion of your information.
Object to certain processing.
Request restriction of processing.
Request transfer of your information where applicable.
Withdraw consent where processing is based on consent.
If you want to exercise any of these rights, contact us at hello@ecobaseline.com
If you are in the UK, you also have the right to complain to the Information Commissioner's Office. The ICO says people should be told about their rights and how to complain.
If you are in the EU, you also have the right to lodge a complaint with the data protection authority in your country of residence.
Cookies and analytics
This website may use cookies and similar technologies to improve functionality, understand website traffic, and support performance and analytics.
Where required, we will request your consent before placing non essential cookies on your device.
More details will be provided in our Cookie Notice or cookie banner settings.
Data security
We take reasonable technical and organisational steps to protect personal information against unauthorised access, loss, misuse, or disclosure.
However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Third party links
This website may contain links to other websites. We are not responsible for the privacy practices of third party websites. You should review their privacy policies separately.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Any updates will be posted on this page with the revised date.
Contact
If you have any questions about this Privacy Policy or how your information is used, contact:
hello@ecobaseline.com
ecoBaseline is operated by Flumni LLC.